For this case I chose in-depth interviews as a main method of research. I conducted five tete-a-tete conversations with potential customers
to better understand their usage and perception of food delivery apps. I also had a usability study with the prototype I made. The main questions I needed to answer were:
- What should we build?
- What are the user’s problems?
- How can we solve those problems?
Participants confirmed initial consumptions about a sandwich shop’s customers. However research also revealed that time was not the only factor
limiting users from cooking at home. Other user problems include obligations, interests or challenges
that make it difficult to get groceries for cooking or go to restaurants in-person.Empathy map
I created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who don’t have time to cook meals.